Clear Strategy. Confident Action. Catalyst for Growth.

Propel your 6-7 figure Shopify brand forward with purpose and profit

“Your head is full of ideas to accelerate the growth, but the overwhelm is pulling you in too many directions & it’s holding your business back

You’ve grown an amazing product business, it’s turning 6-7 figures and you are genuinely proud of what you’ve achieved, but now you feel lost inside it.

You are deep in the day-to-day operations, progress feels slow and you feel frustrated and overwhelmed. 

Your head is full of ideas to accelerate your growth, but you are being pulled in too many directions, leaving you feeling lost, disconnected from your business and your life, unsure where to focus for maximum impact.

I get – running a product business is a lot! I’ve seen first hand the struggles retail businesses, big & small, go through when there isn’t a clear direction and strategy in place – progress really is like pushing water uphill…

If you feel like this, you don’t have to do it all alone. When your business gets to this point, it’s time to step back from the day-to-day, supported by my 20+ years of industry experience, so you can lead your brand with clarity and confidence.

A Trusted Ally in Your Business Journey

As a Strategist & Commercial Advisor to Shopify brand founders, I support you to overcome overwhelm, grow sales profitably and lead your brand with clarity and confidence. I equip you with the same commercial structure used by major retailers, reimagined for small, value-led brands. It’s strategy that actually works in real life.

The Vision Catalyst

Trust the path you’re taking today will build the business and life you actually want

The Retail Roadmap

From vision to action – the 12 month roadmap that tells you exactly what to do, when.

Shopify Sales Story

Know your numbers, trust your decisions, lead your Shopify brand with clarity & confidence to scale your sales.

TRUSTED BY:
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“There’s a scene in Frozen where there’s a blizzard and suddenly the noise, the chaos, the wind stops, and the character knows where she needs to walk on to. That’s what Lucy does. She calms the noise around you and assists you in finding a confident direction forward.”

Gemma Metcalfe-Beckers, Founder of Mutha.Hood

My mission is to help female founders gain the clarity, direction and financial security they need to deliver their vision. To get excited about what the future holds and to enjoy the journey.

After a career in corporate retail, helping large companies grow sales and profit through robust strategies, my focus shifted. I wanted to have more positive impact on people and planet, to help more brilliant consious brands win! 

That’s what I do now as a Strategist & Commercial Advisor to small purpose-led retailers and ecommerce stores. Supporting their growth and integrating some of the critical commercial foundations that drive profitable growth, on repeat.