THE VISION CATALYST
Trust the path you’re taking today will build the business and life you actually want
Go from winging it in the day-to-day, to leading your product brand with a clear vision, confident decisions and data-backed clarity.
You started this business with real purpose, but somewhere along the way it started to feel like survival.
You’ve grown an amazing 6-7 figure Shopify brand – but you’re:
😨 So deep in the day-to-day, you can’t see the wood for the trees – let alone have confidence you’re actually heading in the right direction.
🤯 So overwhelmed by the potential of your brand, you feel paralysed making the big decisions outside of the day-to-day.
🥵 Winging it on data and strategy – and quietly worried one wrong move could unravel everything.
😟 Running out of the energy and excitement that got you here in the first place.
This is what’s possible when you stop reacting and start leading.
- You wake up on Monday excited again, with a clear vision – and the confidence that what you’re working on actually matters.
- You trust every decision you make is mapped against a vision that’s yours, not someone else’s idea of success.
- You know exactly where to focus to get to the next stage of growth – and what to stop doing immediately.
- Your team is aligned behind your vision and empowered to drive profitable, sustainable growth.
Introducing
The Vision Catalyst
The done-with-you sprint for Shopify brand founders who are ready to stop winging it and start leading with a clear vision, confident decisions, and data-backed clarity.
“I can honestly say it’s been instrumental in my growth and how I connect with my customers.
Lucy is calm, precise, and incredibly supportive – there’s truly no such thing as a stupid question with her. She helps strip everything back to basics and equips you with the tools to examine every inch of your business with fresh eyes.
She brought clarity to my brand, helped me apply consistency across everything I do, and – most importantly – gave my mind the freedom to think more creatively and strategically.
What stood out most is how she creates structure – not just in your messaging, but in your way of working. She helped me uncover the voice of my brand that I’d been searching for.”
Everything we work through together is built around one proven framework:
The C.L.E.A.R. Method
C
Core Purpose & Values
Re-anchor your mission, vision & values and reconnect with why you started.
L
Leading Brand Position
Pinpoint your unique edge and the customer who will pay a premium.
E
Existing Performance
A topline data-driven diagnostic of what’s working – and where the leaks are.
A
Actionable Growth Goals
Define the high-leverage goals that will move your business towards your vision.
R
Reclaim Your Clarity
Step back into your leadership role with confidence and a clear direction.
I’m Lucy, Strategist & Commercial Advisor to founder-led product brands.
Find clarity in the numbers, confidence in your decisions, and opportunity in places you’ve overlooked.
Drawing on 20+ years of retail and ecommerce experience, I help founders of conscious product brands uncover what’s really happening in their business, identify the opportunities that matter most and build the commercial foundations needed for sustainable, profitable growth.
If you’re feeling overwhelmed by competing priorities, unsure where to focus next, or struggling to turn insight into action – I’m the person who brings calm, clarity and structure back to your business, helping you make better decisions with confidence.
Stop ‘winging it’ and start leading with confident direction.
The Vision Catalyst audits your brand’s purpose, position and performance – giving you the strategic foundations, clear vision and data-backed clarity that acts as the North Star for your entire business.
A focused 10-day strategy sprint – plus 14 days of implementation support to make it stick.
“What really stands out is how much she truly wants you to succeed.
Working with Lucy isn’t just about advice – it’s about gaining the direction, confidence, and structure required to build a successful, sustainable business.“
Take a look inside 👀
1. Pre-Call Brand Audit
Before we meet, you’ll complete a deep-dive audit of your business foundations – your current purpose, positioning, and performance to uncover exactly what’s stalling your progress.
This forms the bedrock of our strategy session so we can hit the ground running.
2. The 2-Hour Strategy Intensive
A dedicated, high-impact session where we strip away the noise and solidify the core pillars of your brand:
Your Purpose: We anchor your mission, vision and core values – reconnecting with the driving force behind why your brand exists and why your customers choose you over everything else.
Your Positioning: We hone in on your unique brand edge, defining why your customers care and the messaging that speaks directly to them.
Your Performance: We audit your topline metrics to see what’s actually working, where the leaks are and exactly how to focus your energy for high-impact growth.
Your Goals: We define your growth goals to ensure they feel exciting, sustainable and entirely achievable.
3. Your Custom Brand Board
You’ll receive a personalised Trello dashboard capturing your new business foundations, strategic priorities and actionable goals – your go-to reference point every time you need to re-anchor to your vision and what matters most.
4. 14 Days of High-Touch Momentum
Transformation doesn’t stop when the call ends. You get:
Email Support:Ask questions and get strategic feedback as you implement – for the full 14 days after our session.
The 30-Minute Reflection & Planning Call: A follow-up session after two weeks to review your momentum, clear any roadblocks and cement your next steps.
Full Strategy Session Recording: Yours to keep and reference whenever you need an alignment reset.
Investment:
Pre-Call Brand Audit · 2-Hour Strategy Intensive · Personalised Brand Board · 14 Days Email Support · 30-Minute Reflection & Planning Call · Full Session Recording
Pay in Full £750
(or 2 x £375 Split payment option)
This is for you if…
- You’re running a 6-7 figure Shopify brand and ready to stop reacting and start leading.
- You know your brand has more potential than your current strategy is unlocking.
- You’re ready to do the deep work to build the foundations for sustainable, profitable growth.
- You want a clear vision, confident direction and data-backed clarity – not just another to-do list.
This is not for you if…
- You’ve recently launched and have annual sales below £100k.
- You don’t have a product brand.
- You’re looking for a quick fix rather than investing in solid strategic foundations.
- You’re not in a position to dedicate time to your strategy and implement the actions we identify together.
- You want someone that will do the implementation for you rather than work with you.
“I feel more motivated and confident, and [have] a clear vision for the year ahead!
I found it easy to work with Lucy – I trusted her with the data I was sharing and didn’t feel judged at any stage. It is very hard as a founder to overcome the realisation that it’s ok not to be great at all areas of running a business and Lucy helped me to see this.”
FAQs
Still not sure if The Vision Catalyst is for you? Check out these questions. If you don’t see the answer to your question just ask me here
Q. How much pre-work is involved? I’m already time-poor.
A. The pre-work is intentional, not overwhelming – most founders spend around 2 hours on it.
It’s the data-gathering phase, so our session goes straight to strategy.
Many founders have their first lightbulb moments here, before we even meet.
Q. I’m a creative and not a numbers person. Will the 'Existing Performance' section be too technical?
A. Not at all. We are reviewing topline data here and we are looking for the story the numbers are telling us.
I’ll help you translate your Shopify metrics into clear insights, so you can see exactly which levers to pull to grow without the overwhelm.
Q. How is this different from a standard business coaching session?
A. The Vision Catalyst is a done-with-you intensive, focused specifically on the CLEAR Method, is tailored to Shopify Product Brands and I apply my 20+ years of retail and e-commerce experience to your brand.
We are auditing your brand foundations and bringing clarity and direction to build on your brand’s growth.
You walk away with crystal-clear direction and the commercial foundations to act on it.
Q. Is this right for me if I already have a small team?
A. Absolutely. In fact, it’s often even more important. If your foundations are wobbly, or your direction unclear your team feels it too and it can really hold progress and motivation back.
Reclaiming your CEO vision allows you to lead them with more confidence and ensures everyone is pulling in the same direction, which actually reduces the burden on your shoulders.
Q. What happens after the 14 days of email support?
A. After the 14 days of support we meet for a 30 minute Reflection & Planning Call. This is our opportunity to reflect on the transformations you experienced during The Vision Catalyst, to solidify your path forward and discuss any questions you have.
If you would like further support to roadmap the path to achieve your strategic vision with total confidence, The Retail Roadmap is the service that does precisely that.
Q. Can you guarantee that this will increase my revenue or profit by a specific amount?
A. While I don’t provide a specific revenue uplift guarantee, I do guarantee a diagnostic of what is currently driving, or hindering, your performance.
We are building the stable foundations that allow for manageable, profitable growth.
Most founders find that the cost of the session is quickly offset by stopping ‘reactive’ actions or spending and focusing on the high-leverage actions we identify together
Q. I am after a trusted strategic partner to bounce ideas off, can you help?
A. Yes! I work with a small number of clients on longer term partnerships.
I help clients develop a robust retail and ecommerce strategy, get clear on their numbers, what actions to take to grow and to make confident decisions.
You can get in touch here and we’ll find the right support package for you.
Now let’s make sure every decision you make from here builds the business – and life – you actually want.
