You deserve a business that supports and sustains you, not one that saps the life out of you.

Go from overwhelmed and winging it in the day-to-day, to leading your product brand with a clear vision, confident decisions and data-backed clarity.

Supportive and confident business advisor

I know how much of yourself you pour into your brand, it’s your baby and it’s all encompassing.

You’ve built an amazing 6-7 Shopify brand, your customers love it, on the outside it looks hugely successful. But inside it feels overwhelming.

You’re so deep in the day-to-day, you can’t see the wood for the trees – let alone have confidence you’re actually heading in the right direction.

You’ve started to question your ability to lead your brand, in a cycle of constantly reacting rather than proactively leading.

So deep in the runnings of your business you just can’t find the time, or headspace, to think or plan strategically.

Now the business turn’s high sales you feel the immense pressure to keep growing, to keep cash flowing and to drive sustainable profitable growth.

Let's Work Together

Hi, I’m Lucy, Strategist & Commercial Advisor to founder-led product brands.

Find clarity in the numbers, confidence in your decisions, and opportunity in places you’ve overlooked.

Years ago, while still in corporate retail, I worked alongside many smaller brands which I absolutely loved – but I saw a gap that was holding them back. These brands were brilliant, they had so much potential, but they lacked the resources and scale of the corporates. They missed big opportunities, as although they were agile, they were reactive, often led by gut instinct rather than data…

After I had my kids, I had a growing urge to work towards something I truly belived in. Then it dawned on me, I’d spent my career helping billion pound brands grow worldwide, personally managing £70m turnover, but the moments that lit me up came from using my expertise to help smaller brands succeed. That’s when I took the leap to work for myself, as a Strategic Partner to smaller ethical independent brands.

Now, drawing on 20+ years of retail and ecommerce experience, I help founders of conscious Shopify brands uncover what’s really happening in their business, identify the opportunities that matter most and build the commercial foundations needed for sustainable, profitable growth.

My mission is to help female founders gain the clarity, direction and financial security they need to deliver their vision and their version on success.

Get In Touch

Standing in Kitchen with bottom right toys hidden

TRUSTED BY:

1

“I can’t recommend Lucy highly enough. Her strategic approach will give you the tools, structure, and focus you need to build your business with purpose.

She has helped me to step back and have total clarity on where I’m going and the steps I need to take to reach my goals.“

Chloe Torpey, Founder of Olive & Frank

A Trusted Ally in Your Business Journey

As a Strategist & Commercial Advisor to Shopify brand founders, I support you to overcome overwhelm, grow sales profitably and lead your brand with clarity and confidence. I equip you with the same commercial structure used by major retailers, reimagined for small, value-led brands. It’s strategy that actually works in real life.

The Vision Catalyst

Trust the path you’re taking today will build the business and life you actually want

Find Out More

The Retail Roadmap

From vision to action – the 12 month roadmap that tells you exactly what to do, when.

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Shopify Sales Story

Know your numbers, trust your decisions, lead your Shopify brand with clarity & confidence to scale your sales.

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The Commercial Partnership

Your partner, for confident commercial growth

Go from being consumed by the day-to-day, to leading your business with clarity, confidence and your right-hand woman to keep you moving forward.

Find Out More

The Commercial Partnership

Your partner, for confident commercial growth

Go from being consumed by the day-to-day, to leading your business with clarity, confidence and your right-hand woman to keep you moving forward.

Find Out More

“I couldn’t be without Lucy. She is the lighthouse of the business and ensures we remain having a clear strategy and focus.

It’s easy, when you spin all of the plates, to find yourself frequently in the blind panic of the juggle.

Lucy pulls you out of the day to day detail and helps you to view the business structure, pressure points, strategy and current needs with clarity. She then helps you to build solutions and timeline those solutions realistically.”

Gemma Metcalfe-Beckers, Founder of Mutha.Hood

Now let’s make sure every decision you make from here builds the business – and life – you actually want.

Let's get Started

      EXCELLENT  
   Based on 8 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Selina Barker 
 
 
 
 Trustindex verifies that the original source of the review is Google. I could not recommend Lucy more - I hired her to help me analyse a journal that I sell predominantly online. I am not an ecommerce entrepreneur and was running the whole business on a wing and a prayer, unsure of where I was spending money and what I SHOULD be spending on. Lucy is thoughtful, smart, knowledgable and a safe and sensible pair of hands that has helped me to get clear on how to assess what is working and what isn't, how much to price my product, how to increase my AOV (I didn't even know what that was before) and how to create a spreadsheet tracking system that puts me in control of my finances. It's been a total game changer and I feel confident it will be key in helping me increase my profits.
  
 
      Posted on Google  
   
   Natalia Clifford 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had the pleasure of working with Lucy for 2 years while we supported the same brand, each of us contributing in different capacities. During that time, I saw first hand how naturally Lucy bridges strategy and execution. No matter the challenge, Lucy brought clarity, drive and a genuine commitment to doing what was best for the customer and the business.

Lucy excels as a calm, composed retail professional who can confidently influence founders and stakeholders alike. Her ability to guide, align, and inspire others sets her apart as a truly trusted retail expert.

Lucy not only identifies the right path forward for any brand, she also serves as an active listener and trusted sounding board. Businesses are genuinely stronger with her in their corner, navigating the complexities of a fast-moving retail landscape with clarity and confidence. Her in-depth retail experience would be a great asset to any brand.
  
 
      Posted on Google  
   
   Sally McLaren 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Lucy was a calm, thorough and strategic process. She has incredible breadth of experience across all aspects of retail and was able to apply this to my brand to help us create a clear road map for the year ahead. Working with her has bought clarity and incredible value to my business and how I now plan and prioritise my time, working strategically towards my goals.
  
 
      Posted on Google  
   
   Anwen Roberts 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Lucy has been very valuable to my small business in so many ways. Her positive attitude and experience has helped me work more strategically instead of reactively. My mindset and the way I work has changed which has been a massive benefit to the success of the business. She has worked with me to improve our business during a difficult period and it genuinely feels like she's invested in the success of the business.
  
 
      Posted on Google  
   
   Anouska Francis-keeble 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently had the pleasure of working with Lucy Horden on developing my brand, The Cornish Surfer, and I can honestly say it’s been instrumental in my growth and how I connect with my customers.

Lucy is calm, precise, and incredibly supportive—there’s truly no such thing as a stupid question with her. She helps strip everything back to basics and equips you with the tools to examine every inch of your business with fresh eyes.

She brought clarity to my brand, helped me apply consistency across everything I do, and—most importantly—gave my mind the freedom to think more creatively and strategically.

What stood out most is how she creates structure—not just in your messaging, but in your way of working. She helped me uncover the voice of my brand that I’d been searching for.

It’s a lot of work, but every moment was worthwhile. I’d thoroughly recommend Lucy to any business, no matter what stage you're at.
  
 
      Posted on Google  
   
   Tom Golster 
 
 
 
 Trustindex verifies that the original source of the review is Google. Lucy's services have been a game changer for our business. Her ability to bring clarity and turn ideas into actionable plans is exceptional. She helped us cut through the noise and focus on what really matters, together we've been able to map out a clear and achievable growth strategy. If you're looking to build or grow you business with purpose and clear vision Lucy is the guide you need.
  
 
      Posted on Google  
   
   Olive and Frank 
 
 
 
 Trustindex verifies that the original source of the review is Google. I worked with Lucy on her strategic mapping intensive which was a game changer for me and my business. The process helped me take what initially felt like a huge, overwhelming task and
broke it down into clear, achievable tasks and goals.
I can’t recommend Lucy highly enough. Her strategic approach will give you the tools, structure, and focus you need to build your business with purpose.
  
 
      Posted on Google  
   
   Sarah Birchall 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Lucy has been a huge help for my business - she's been able to gently nudge me towards delving into areas of my brand I haven't given proper thought to for far too long and encourage me to look at analysis in a way that doesn't overwhelm me. I found Lucy's approach really insightful - the sessions are very thorough and in-depth and you really feel that no stone is left unturned - even those you'd rather avoid!! I'm hoping to keep up the momentum of working with Lucy every quarter as she's really helped build confidence in the more data-driven areas of my small business and also really make me step back and have a proper look at the core and values of the brand - which as a business owner so bogged down in day-to-day tasks, if something I've found I haven't given enough attention to in recent years. Highly recommend Lucy's knowledge & skills!

Get Started...

If you have any questions about my services, or would like to have a chat to learn more about how I can support you and your business, I would love for you to book a free discovery call with me.

Book a Call

Or, if you would prefer, drop me an email at lucy@lucyhorden.com