THE COMMERCIAL PARTNERSHIP
Your partner, for confident commercial growth
Go from being consumed by the day-to-day, to leading your business with clarity, confidence and your right-hand woman to keep you moving forward.
You’ve grown a brand you’re proud of, but you can’t keep winging it – and the weight of leading it is getting harder to carry alone.
You’ve grown an amazing 6-7 figure Shopify brand – but you’re:
😨 So consumed by the day-to-day, you can’t find the headspace to step back and lead your business strategically.
🤯 Making commercial decisions alone – and as the business has grown, so has the weight of getting them wrong.
🥵 Running your sales strategy on gut feel and good intentions – and feeling the pressure on your cash flow as a result.
😟 Knowing you need senior commercial support, but not yet at the stage where you can justify a full-time hire.
This is what’s possible when you have the commercial foundations, the data clarity and the right person in your corner.
- You wake up clear on your direction and confident – leading your business the way you always knew you could.
- You make decisions you trust – backed by data, your Shopify, P&L, margins – not gut feel.
- You know exactly which products and activities to focus on to drive consistent sales and protect your cash flow.
- You’re never making the big calls alone – you have someone who knows your business deeply, challenges your thinking and holds you accountable, month after month.
Introducing
The Commercial Partnership
The partnership for Shopify brand founders who are ready to stop making every decision alone and start leading their business with the commercial foundations and support they’ve been missing.
“Lucy is my right hand woman in the way she works and operates.
It feels more than a service, she really gets to know the brand and company and is constantly looking for opportunities for success.
It feels like she’s truly one of the team.”
Everything we work through together is built around one proven framework:
The L.E.A.D. Method
L
Lay the foundations
Before we build anything, we need to understand your business.
Every Partnership begins by getting under the skin of your business – your goals, your challenges and where the biggest opportunities lie.
This isn’t a tick-box exercise. It’s how I build a picture of your business that’s deep enough to really help you – understanding not just where you are today, but where you want to get to and what’s standing in the way.
And it’s the foundation on which everything we do together is built.
E
Establish
This is where we build the pathway you’ll navigate by.
Depending on your pathway, this is where we build your strategic roadmap or your Shopify performance dashboard.
Alongside this, we carry out the Commercial Health Check to ensure growth is profitable.
By the end of this phase you’re no longer doubting your decisions – you have clear direction and the confidence that your growth is built on solid foundations.
A
Action
This is where the foundations get put to work.
Every month we meet for a focused session – reviewing your trading performance, your data and the decisions that will drive your business forward.
This is the rhythm that turns insight into decisions, and decisions into growth.
You’re no longer doing this alone – you have accountability to keep you moving, someone to think alongside and a clear direction to lead from.
D
Direct
This is where we lift your head up and look at the bigger picture.
Every quarter we step back from the day-to-day to assess what’s working, what’s shifted and where to focus.
A Roadmap Review or Performance Review depending on your pathway.
We assess performance and confirm priorities, keeping clarity and momentum as the business grows.
Because a strategy that never gets reviewed is just a plan, this is what keeps it alive.
I’m Lucy, Strategist & Commercial Advisor to founder-led product brands.
Find clarity in the numbers, confidence in your decisions, and opportunity in places you’ve overlooked.
Drawing on 20+ years of retail and ecommerce experience, I help founders of conscious product brands uncover what’s really happening in their business, identify the opportunities that matter most and build the commercial foundations needed for sustainable, profitable growth.
If you’re feeling overwhelmed by competing priorities, unsure where to focus next, or struggling to turn insight into action – I’m the person who brings calm, clarity and structure back to your business, helping you make better decisions with confidence.
Stop winging it and start leading – with the commercial foundations, data clarity and strategic partner your business has been missing.
The Commercial Partnership gives you something most founders are missing – a trusted commercial partner who knows your business deeply, challenges your thinking and helps you make the confident decisions that move it forward.
Over 6 months you’ll go from feeling reactive, isolated and overwhelmed by the weight of every decision – to calm, clear and confident in where you’re going and how to get there.
“Working with Lucy brings me a real sense of confidence and reassurance.
I trust her expertise and knowing she is supporting me gives me peace of mind that I’m making good decisions.
I can’t recommend Lucy highly enough – her strategic approach will give you the tools, structure and focus you need to build your business with purpose.“
Take a look inside 👀
1. Initial Business & Data Diagnostic
Before we begin, you’ll complete a deep-dive questionnaire covering your business, your data, current challenges and goals.
This ensures I arrive with a complete picture of your brand – so we go straight to the insight and opportunities that matter most to you.
2. Choose Your Pathway
Not sure which pathway is right for you? Book a free discovery call here.
Pathway A – The Strategic Roadmap
Best for founders who need a clear business strategy and 12-month operational plan to grow with confidence.
You’ll leave with your Vision locked and a living 12-month Roadmap to navigate by – giving you absolute clarity on where to focus, what to prioritise and exactly how to get there.
Full details: The Vision Catalyst and The Retail Roadmap
Pathway B – The Shopify Performance Review & Dashboard
Best for founders who want to eliminate data overwhelm and gain instant visibility of the metrics driving their sales with clear actions to take.
Includes the Shopify Sales Story – custom-built dashboard and reports, live inside your Shopify account, with the context and insight to know exactly what your data is telling you – and what to do about it.
Full details: The Shopify Sales Story
3. The Commercial Health Check
Before we drive further growth, we make sure it’s built on solid foundations.
I carry out a deep-dive review of your P&L, your pricing and your margins – to plug any money leaks and make sure the growth we’re building towards is profitable growth. We then come together in a dedicated two-hour session to review the findings and agree the actions.
We don’t just plan for growth, we make sure it’s sustainable from the start.
Note – you’ll be asked to share your key financial data ahead of the session. If your full P&L isn’t available we work with the data you have.
4. The Monthly Commercial Review
Each month we meet for a focused session where I guide you through your Shopify performance, identify what’s driving trade and we use those learnings to set clear priorities and plan ahead for the next 1-3 months – moving you from reactive to proactive.
This is where the relationship really compounds. The longer we work together, the deeper my understanding of your business – and the sharper the insight and actions we can draw from your data.
5. Quarterly Deep-Dive Strategy Review
Every three months we step back from the day-to-day and take stock of the bigger picture.
Depending on your pathway this is either a Roadmap Review – assessing progress against your 12-month strategy and resetting priorities – or a Performance Review – a deeper dive into your data to identify trends and recalibrate your trading strategy.
This is what keeps your strategy alive and moving forward rather than gathering dust.
6. Ongoing Support & Strategic Assets
Email & WhatsApp Support
You are no longer making high-stakes commercial decisions in isolation.
Whether you need a quick gut-check, an accountability nudge or a sounding board for an idea that comes up between sessions, you have direct access to a commercial mind via email or a quick WhatsApp voice note or message.
The Proactive Trading Framework
Plan your sales, campaigns and promotions ahead.
Track your performance over time against your sales targets and key ecommerce metrics to understand what’s driving performance and how to amplify this.
Plus everything included in your chosen pathway – The Vision Catalyst and The Retail Roadmap for Pathway A, or The Shopify Sales Story for Pathway B.
Investment:
Initial Business & Data Diagnostic · Your Chosen Strategic Pathway · Commercial Health Check · Monthly Commercial Reviews · Quarterly Deep-Dive Strategy Reviews · Proactive Trading Framework · Email & WhatsApp Support
£1000 / month
6 Months Partnership (minimum)
This is for you if…
- You’re running a 6-7 figure Shopify brand and ready to stop making every decision alone and start leading with confidence.
- You know your business has more potential than you’re currently unlocking – and you’re ready to do something about it.
- You want a trusted commercial partner who knows your business deeply, challenges your thinking and helps you make better decisions consistently.
- You’re ready to commit to the long game – building the foundations, creating the rhythm & sustaining the momentum over 6 months & beyond.
- You value strategic support and accountability as much as you value the deliverables that come with it.
This is not for you if…
- You don’t have a product brand or your Shopify store is in its early stages with annual sales below £100k.
- You’re looking for a quick fix or a one-off project – this is a sustained strategic partnership built on foundations that compound over time.
- You want someone to run your business for you rather than work alongside you to build the clarity and confidence to lead it yourself.
- You’re not ready to be challenged on your commercial decisions or held accountable to acting on them.
- You prefer to keep your commercial decisions and data siloed rather than having a partner who sees the full picture of your business.
“If I were recommending Lucy Horden to another business owner, I’d describe working with her as genuinely eye-opening and incredibly supportive.
What really stands out is how much she truly wants you to succeed. She’s invested in your growth, and she’ll help in any way she can to open up those opportunities for you.
Working with Lucy isn’t just about advice – it’s about gaining the direction, confidence, and structure required to build a successful, sustainable business.”
FAQs
Still not sure if The Commercial Partnership is right for you? Check out these questions. If you don’t see the answer to your question just ask me here
Q. How do I know which pathway is right for me?
A. Pathway A is best if you’re feeling unclear on your overall business direction – you need a strategy, a 12-month plan and the structure to execute against it with confidence.
Pathway B is best if your direction is clear, but you’re drowning in data or avoiding it – you need visibility of your Shopify performance and the clarity to act on it.
If you’re unsure, book a free discovery call and we’ll work it out together here.
Q. What if I've already done the Vision Catalyst, Retail Roadmap or Shopify Sales Story with you?
A. That’s actually the ideal starting point for Partnership.
The build phase of L.E.A.D. is already done – which means we can move straight into the monthly cadence and quarterly reviews, with deeper foundations than most founders start with.
In this case the monthly investment reflects the ongoing work only – get in touch and we’ll discuss the best way to structure your Partnership given where you already are.
Q. What does the 6 month commitment involve?
A. The 6 month minimum gives us enough time to build the foundations, establish the monthly rhythm and start seeing the compounding benefits of consistent commercial support.
In that time you’ll complete your build phase, at least 5 monthly commercial reviews and 2 quarterly intensives.
Most Partnership clients choose to continue beyond 6 months – because by that point the relationship and the results speak for themselves.
Q. How much time do I need to invest each month?
A. Beyond the monthly session and the quarterly intensive, your time investment is light.
You’ll need to share relevant data ahead of each session and complete the initial diagnostic before we begin.
The goal is to make your commercial decision-making faster and more confident – not to add to your workload.
Q. How quickly will I start to see results?
A. From the moment we begin. The initial diagnostic alone surfaces clarity most founders haven’t had before – understanding exactly where the business is, what’s getting in the way and where the biggest opportunities lie.
From there, your chosen pathway delivers an immediate and significant shift:
- For Pathway A founders, that’s the clarity and momentum that comes from your crystalised strategic vision and 12-month roadmap.
- For Pathway B founders, it’s the confidence of knowing exactly which products, activities and decisions are driving your sales – with a custom Shopify dashboard that finally makes your data legible.
By the time we move into the monthly cadence you’re already operating with more clarity, direction and confidence than before. The results then compound from there.
Q. When can we start?
A. Partnership places are limited and I take on a small number of clients at a time to ensure every founder gets the depth of support this offer requires.
Get in touch to check current availability and we’ll find the right start date for your business.
Q. What happens after 6 months?
A. Most Partnership clients choose to continue beyond the initial 6 months – because the value of having a commercial partner who knows your business deeply compounds over time.
At the end of your initial commitment we’ll review together and agree the best way to continue working together.
Q. I'm a founder who already looks at my data regularly - will I still benefit from Partnership?
A. Yes – and often founders who already engage with their data get the most from Partnership.
The question isn’t just about looking at the right metrics – it’s about translating them into the right decisions consistently.
And having the commercial view to spot the longer term risks and opportunities that are easy to miss when you’re close to the business.
Partnership gives you a commercial partner to pressure-test your thinking, challenge your assumptions and make sure your data is informing a proactive strategy rather than just being reviewed.
Q. Can I do Partnership if my business is growing well?
A. Absolutely – in fact, periods of growth are often when the commercial foundations matter most.
Growing sales can mask underlying profitability issues, cash flow complexity and strategic drift.
Partnership ensures your growth is sustainable and profitable – and helps you identify the opportunities that will take it further.
Q. Is the Commercial Partnership suitable for product businesses outside of fashion and homeware?
A. Yes – I work with conscious, values-led product brands across a range of categories.
What matters is that you’re running a Shopify store at 6-7 figures and ready for the kind of sustained commercial support Partnership offers.
If you’re unsure whether your business is the right fit, book a discovery call here and we’ll find out together.
Now let’s build the commercial foundations, the rhythm and the partnership that lets you step out of the day-to-day and into your CEO era.
Already worked with me and looking for ongoing support?
I offer a monthly support option outside of the full Partnership. Get in touch to find out more.