Commercial Advisor and Retail Strategist helping founder-led product brands improve profitability and make confident growth decisions

FOR PRODUCT BRAND FOUNDERS

The Q4 Sales Map Workshop

MAKE MORE SALES WITH LESS STRESS THIS Q4

Go from winging it and reactive, to proactively maximising sales & profit this Q4.

In this interactive workshop you’ll get clear on WHAT you want to achieve & HOW to achieve it.

👉 Build your Q4 Sales Map from scratch, or make your plans even stronger using my MAP Method

UPDATE – SIGN UP FOR THE RECORDING NOW as the live workshop has been held.

Join me for the FREE Q4 Sales Map Workshop and you’ll:

  • Get clear on WHAT you want to achieve & HOW to achieve it – because your sales targets are grounded in your own numbers and broken down by channel, by month and by orders.
  • Have a step by step plan to reach your goal – because you have your sales drivers planned and all your activities mapped – so even if burnout hits this is the plan that keeps sales coming in!
  • Grow sales by tapping into customer psychology – turning more browsers into buyers.

FOR PRODUCT BRAND FOUNDERS

The Q4 Sales Map Workshop

MAKE MORE SALES WITH LESS STRESS THIS Q4

Go from winging it and reactive, to proactively maximising sales & profit this Q4.

In this interactive workshop you’ll get clear on WHAT you want to achieve & HOW to achieve it.

👉 Build your Q4 Sales Map from scratch together, or make your plans even stronger using my MAP Method

UPDATE – SIGN UP FOR THE RECORDING NOW as the live workshop has been held.

Join me for the FREE Q4 Sales Map Workshop and you’ll:

  • Get clear on WHAT you want to achieve & HOW to achieve it – because your sales targets are grounded in your own numbers and broken down by channel, by month and by orders.
  • Have a step by step plan to reach your goal – because you have your sales drivers planned and all your activities mapped – so even if burnout hits this is the plan that keeps sales coming in!
  • Grow sales by tapping into customer psychology & mindset – turning more browsers into buyers this key season by tuning into what your customer needs to convert.
Commercial Advisor and Retail Strategist helping founder-led product brands improve profitability and make confident growth decisions

I’m Lucy, Strategist & Commercial Advisor to founder-led product brands.

Find clarity in the numbers, confidence in your decisions, and opportunity in places you’ve overlooked.

Drawing on 20+ years of retail and ecommerce experience, I help founders of conscious product brands uncover what’s really happening in their business, identify the opportunities that matter most and build the commercial foundations needed for sustainable, profitable growth.

If you’re feeling overwhelmed by competing priorities, unsure where to focus next, or struggling to turn insight into action – I’m the person who brings calm, clarity and structure back to your business, helping you make better decisions with confidence.

Commercial Advisor and Expert to founder-led Shopify brands with 20+ years in retail and e-commerce

Now let’s build the plan that lets you grow with less chaos & more calm this Christmas

Sign up for the FREE Q4 Sales Map Workshop and you’ll:

  • Get clear on WHAT you want to achieve & HOW to achieve it – because your sales targets are grounded in your own numbers and broken down by channel, by month and by orders.
  • Have a step by step plan to reach your goal – because you have your sales drivers planned and all your activities mapped – so even if burnout hits this is the plan that keeps sales coming in!
  • Grow sales by tapping into customer psychology & mindset – turning more browsers into buyers this key season by tuning into what your customer needs to convert.

UPDATE – SIGN UP FOR THE RECORDING NOW as the live workshop has been held.

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Selina Barker profile picture
Selina Barker
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I could not recommend Lucy more - I hired her to help me analyse a journal that I sell predominantly online. I am not an ecommerce entrepreneur and was running the whole business on a wing and a prayer, unsure of where I was spending money and what I SHOULD be spending on. Lucy is thoughtful, smart, knowledgable and a safe and sensible pair of hands that has helped me to get clear on how to assess what is working and what isn't, how much to price my product, how to increase my AOV (I didn't even know what that was before) and how to create a spreadsheet tracking system that puts me in control of my finances. It's been a total game changer and I feel confident it will be key in helping me increase my profits.
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Natalia Clifford profile picture
Natalia Clifford
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I had the pleasure of working with Lucy for 2 years while we supported the same brand, each of us contributing in different capacities. During that time, I saw first hand how naturally Lucy bridges strategy and execution. No matter the challenge, Lucy brought clarity, drive and a genuine commitment to doing what was best for the customer and the business. Lucy excels as a calm, composed retail professional who can confidently influence founders and stakeholders alike. Her ability to guide, align, and inspire others sets her apart as a truly trusted retail expert. Lucy not only identifies the right path forward for any brand, she also serves as an active listener and trusted sounding board. Businesses are genuinely stronger with her in their corner, navigating the complexities of a fast-moving retail landscape with clarity and confidence. Her in-depth retail experience would be a great asset to any brand.
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Sally McLaren
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Working with Lucy was a calm, thorough and strategic process. She has incredible breadth of experience across all aspects of retail and was able to apply this to my brand to help us create a clear road map for the year ahead. Working with her has bought clarity and incredible value to my business and how I now plan and prioritise my time, working strategically towards my goals.
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Anwen Roberts profile picture
Anwen Roberts
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Working with Lucy has been very valuable to my small business in so many ways. Her positive attitude and experience has helped me work more strategically instead of reactively. My mindset and the way I work has changed which has been a massive benefit to the success of the business. She has worked with me to improve our business during a difficult period and it genuinely feels like she's invested in the success of the business.
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Anouska Francis-keeble
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I recently had the pleasure of working with Lucy Horden on developing my brand, The Cornish Surfer, and I can honestly say it’s been instrumental in my growth and how I connect with my customers. Lucy is calm, precise, and incredibly supportive—there’s truly no such thing as a stupid question with her. She helps strip everything back to basics and equips you with the tools to examine every inch of your business with fresh eyes. She brought clarity to my brand, helped me apply consistency across everything I do, and—most importantly—gave my mind the freedom to think more creatively and strategically. What stood out most is how she creates structure—not just in your messaging, but in your way of working. She helped me uncover the voice of my brand that I’d been searching for. It’s a lot of work, but every moment was worthwhile. I’d thoroughly recommend Lucy to any business, no matter what stage you're at.
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Tom Golster profile picture
Tom Golster
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Lucy's services have been a game changer for our business. Her ability to bring clarity and turn ideas into actionable plans is exceptional. She helped us cut through the noise and focus on what really matters, together we've been able to map out a clear and achievable growth strategy. If you're looking to build or grow you business with purpose and clear vision Lucy is the guide you need.
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Olive and Frank
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I worked with Lucy on her strategic mapping intensive which was a game changer for me and my business. The process helped me take what initially felt like a huge, overwhelming task and broke it down into clear, achievable tasks and goals. I can’t recommend Lucy highly enough. Her strategic approach will give you the tools, structure, and focus you need to build your business with purpose.
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Sarah Birchall profile picture
Sarah Birchall
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Working with Lucy has been a huge help for my business - she's been able to gently nudge me towards delving into areas of my brand I haven't given proper thought to for far too long and encourage me to look at analysis in a way that doesn't overwhelm me. I found Lucy's approach really insightful - the sessions are very thorough and in-depth and you really feel that no stone is left unturned - even those you'd rather avoid!! I'm hoping to keep up the momentum of working with Lucy every quarter as she's really helped build confidence in the more data-driven areas of my small business and also really make me step back and have a proper look at the core and values of the brand - which as a business owner so bogged down in day-to-day tasks, if something I've found I haven't given enough attention to in recent years. Highly recommend Lucy's knowledge & skills!